They’re baaaccckkk….
That is, until
Friday, August 21st, 2026, I hadn’t opened a pack of Topps football
cards in 35 or 36 years. I don’t even know if that’s correct. It may be longer.
I know that when I was a teen, I stopped collecting football cards at least a
few years before I did baseball. It made sense to quit collecting football
cards first, what, with needing the money for CDs, movies, and wherever else my
limited cash flow was going. It certainly wasn’t to building a savings account
when I was sixteen or seventeen.
Look, I’m married
to baseball.
I’d struggle to
even call football my mistress.
But cards being
cards and kids being kids; I’d been a regular collector of football cards since
probably 1984. When this set was out.
I still remember
opening packs on Michael’s front porch. Looking for the Elway, Dickerson and
Dan Marino rookie card. Me really wanting that last Terry Bradshaw. Opening
packs on the walk home from Thrift Drug, shoving stale gum in my mouth,
discarding the wax pack onto the street like some hooligan. The summer winding
down. A Nerf football resting near us instead of the usually ubiquitous wiffle
ball and bats. Thoughts of returning to school. I never wanted to go back to
school. I’m no fan of summer weather. But I was a big fan of summer freedom.
The coming of
football cards meant school.
But the coming of
football cards meant the coming of fall. Curfews. Bedtimes. Homework. Shorter
days. Longer nights. Yes. But also, crisp weather. Halloween. Thanksgiving.
Christmas. Sneaking out to play tackle football in the park without pads.
Jackets. Long pants. Anticipating the first flakes falling.
You get the idea.
Well, unless
you’re living under a collector’s rock, Topps is back with it’s first flagship
football set in 15 years.
And I’m pretty
excited for it. I held out when they did the un-licensed-jump-the-gun 2024
design, and I just bought some singles of 2025 Topps Chrome.
I’m not a modern
football card novice.
I’d bought some
Panini product when they held the football license, but I just don’t like
Panini. I find everything they do to look generic with no real thought put into
the design.
I don’t like it
when you feel the need to put retired players in your base set.
And Panini, it
just…it’s not Topps, okay?
It’s funny, or
maybe it’s hypocritical; I know that I, and a lot of other older collectors,
have bemoaned the fact that Topps/Fanatics are the only game in town with
league licenses. I honestly do miss Fleer and Donruss as baseball card
producers (You can keep Upper Deck and Score). But I don’t with football. Or I
don’t have that same nostalgia. By the time Fleer et al were making licensed
football cards, my football card era was coming to an end. Topps was the only
game in town for me as a young football collector. Topps is where all the
football nostalgia, for me, resides. Since I got back into collecting in 2019,
I’ve been waiting for a Topps flagship football set.
And the results
are…all right?
Considering Topps’
football card offerings in 2024/205, and their 2025-26 basketball flagship
release; I should’ve assumed that they were going to go with the standard Topps
design for football flagship as well. I’m not bummed about it per se, and I’m
not saying that Topps standardizing their designs in 1991 (for awhile at least) is the reason I
stopped with football cards; I’ll just say that it was nice having a whole new
design to look forward to up release. Now, if I’m not wild about the Topps
baseball design in February, that’ll temper the anticipation for football come
August. And this year’s designs are…all right? Honestly the last Topps design
that had me truly excited was 2024.
Still love that
neon.
And coincidentally
1991 Topps is the 35th anniversary insert.
My theory on the
design is…if you can spend all of that time air brushing college players into
their pro unforms, maybe you could’ve come up with a different card design than
your other flagships brands. Clearly Fanatics has the money.
Also, I’m a stats
man.
It would’ve been
cool to see career stats on the back of Topps first flagship set in 11 years.
Very Panini,
Topps.
But I digress.
To date I’ve
bought a Topps 2026 Flagship hobby box and some blasters.
I’ve pulled some
good bells and whistles stuff.
I’m not
unsatisfied with my haul. Far from it. It’s been exciting opening 2026 Topps
football. Being a Giants fan that Malik Nabers has me quite pleased.
But….
Here comes the
dark side to all of this.
When I got back
into collecting in 2019, I believe I paid $70 for a hobby box of 2019 Topps
Series 1 baseball. I believe pre-sale at my local LCS for Series 2 Topps
baseball was $180 for a hobby box and $380 for a jumbo box. 2026 Flagship
football was $200/hobby $400/jumbo. That is…well, that’s QUITE the increase in
cost over a 6-year period of time. The biggest increases have come over the
last few years, or since Fanatics began running the show. The increase in costs
also comes with a decrease in packs in hobby boxes, a decrease of cards in
those packs, and no real new and flashy inserts in the packs. In fact, it feels
as though there is less bang for your buck with the increase in cost.
Because my job is
sedentary in nature, I’ve had the chance to watch a lot of collectors rip 2026
Topps football flagship and…a lot of collectors are pissed. As is seemingly the
standard now, when I watch someone rip card product, most of them fly passed
the base looking for the inserts. Even if it is their first time seeing the
product. Base doesn’t seem to matter. Base is an impediment toward the big
payoff. The flashy stuff that almost (but never really does) justifies dropping
$200/$400 for a box. The payoff is rarely, if ever, there. The frustration
mounts as these videos progress. Perhaps it’s easier to be less frustrated with
the type of inserts in an $80 box as opposed to those in a $200 box.
While I’ve never
opened up card product expecting to profit from it, I can understand collectors’
frustration.
I expressed this
to a clerk in a card shop and his answer was a touch…flippant, maybe? He
expressed that football collectors maybe don’t have a reason to be upset with
the cost of Topps 2026 flagship because Panini product was always sold at a
higher cost. And that is true from what I remember. $200. $250 for hobby boxes.
And that WAS 6 years ago. The cost of Panini Donruss hobby football kept me
away from the product. When I bought any Panini football it was Score. Usually,
blasters when I could find them. But here’s the thing with making such a
comparison: Panini guaranteed collector’s 2 autograph cards per hobby
box. Topps continues to make its standard autograph OR relic in its $200 hobby
boxes.
And, let’s be
honest, most of the time it’s a relic.
When you’re a
collector and you’re opening a $200 hobby box and you get some 4th
round draft picks jersey relic card, along with maybe another numbered card and
bunch of unnumbered foil cards and other not-too-exciting inserts…
Yeah…
I don’t really
know what the solution is here. For years I’ve listened to a lot of collectors
on podcast, blogs, on social media instructing collectors to stop buying wax.
Stop wasting money. Buy singles instead. Stop buying wax? You and I know that’s
not going to happen. A lot of collectors like opening wax. I like opening wax.
Opening wax is a major part of collecting. There’s still that thrill of the
unknown when opening wax.
But…$200/box.
Expensive Hobby
boxes/Jumbo boxes make lot of modern collecting akin to gambling now. Flying
through base cards. Looking for the insert. Scratching the itch. The irritation
when it doesn’t happen. There’s a real addiction factor to collecting now. What
should happen but won’t is that Topps/Fanatics should lower the cost of base,
or offer more of the bells and whistle type cards that they’ve trained so many
modern collectors to covet. There’s already have enough high-end product out
there for the Seth Meyers and Tedd Lasso’s of the world to buy.
Again, Topps
should lower their costs…but they won’t.
I don’t know what
that says about their attitude toward the average collector.
It’s sad that this
continued increase is going to dampen the experience for a lot of collectors.
Because Topps
football is back, baby!
This morning…I
feel a small autumnal chill in the air.
And I have a set
I’m trying to build.
Thanks for reading! Happy
collecting!





































